Subvert Consumerism

Is it possible to subvert consumerism, to inject a virus into it that causes us to slow down, consider the needs of others, while at the same time redefining our place in the world? Fair Trade/ethical buying is a movement that attempts to do just that.

As Brian McLaren says, “Everything must change.” With Trade as One, we harness a very powerful engine of change – commerce, and we subvert a very powerful engine of destruction – consumerism.